Multimedia Journalism : Joe Weiss

Weblog for the advancement of multimedia storytelling. Compiled by Joe Weiss.
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Sunday, September 05, 2004

Democrat & Chronicle: Last days, last rays
Beautifully simple audio slide show from Will Yurman.

But nothing says "Click on me, I'm a multimedia slide show" better than filing the link under Related files:.

I just don't understand the logic. Smaller organizations expend more
energy (as a percentage of their resources) producing multimedia
projects. Yet small organizations are the most likely to hide their
content.

MSNBC, NYTimes, WashingtonPost have people dedicated to special
multimedia projects, but compared to the organization as a whole,
these teams are small. However, when they produce something special
they hang it on the front page - in MSNBC's case, they hang it on their
front, and on the front of MSN.com, and on the front of their special
coverage, and on and on and on.

This is a good thing. They're making the most of their resources.

So why isn't this simple slide show out on the front of the Democrat
& Chronicle
? Hell, they're not even promoting the feature on the
story page. Related files:! What does that mean?

Look, this story has a third cousin. YAY!

Anyway, it's a short, sweet, slice of life feature that will probably
get more traffic from this weblog than from their own web site.

I just hope they're not judging the feature's success by traffic
numbers alone. If they are, you're going to see a lot fewer of these.

You can't shoot your web features in the foot and then wonder why they
don't run well.